Within a restaurant or dining establishment the customer always comes first. Customers should be able to experience excitement, well-being and gratitude from the food, establishment and their accompanying guests. Contrary to what one may think, numerous factors contribute to customers overall dining experience, and many of these factors are design-related elements.
Ironically, lighting is one of the most underestimated design elements within an establishment, but it has the greatest impact on customers’ dining experience. So, why is lighting to important?
Proper Lighting Sets the Mood
Studies have shown that customers are seeking a different experience when dining out. Rather than the in-and-out “fast-track” dining experience, customers are now looking for a “time-using,” more emotional, social dining experience. Dining out should appeal to all senses, not just the taste of the food. Lighting is designed primarily for the customers, not for the establishment.
Proper Lighting Can Increase Sales
Similar to how lighting can set the mood, lighting can also increase restaurant sales. By properly setting the mood, lights influence customers to enjoy a lengthy dining experience, which will hopefully lead to a larger order, too. The longer customers spend in an establishment, the more likely they are to spend more money. Proper lighting can also help sell products by making the food look more appealing. For greater effect, lighting should be placed in areas where it can dramatically accentuate bar and food items.
Proper Lighting BoostS Kitchen Performance
Preparing high quality food in poorly lit kitchens can be quite a challenge. In order for kitchen staff to make quality food in a timely manner, and make it look like a work of art, proper lighting is essential. Keep in mind that kitchen-area lighting needs to accommodate the safety of the staff and food.
Proper Lighting Can Differentiate Space
Lighting within a restaurant should always serve a functional purpose. Restaurants contain different areas that are essential to the establishment’s overall functionality and customer experience, such as waiting areas, dining areas, and the bar area. All areas should have different lighting to reflect the purpose of each area. For example, isolated sit-down areas within the establishment should have darker lighting for a more intimate feel, whereas the waiting area should have brighter lighting for a more inviting feel. By differentiating space within the establishment, it’s likely that it the space will look larger in size, more accommodating and inviting.
Proper Lighting Can Impact Safety and Security
Last, but certainly not least, lighting is crucial to the safety and security of customers and employees. Typically, restaurants can accommodate a large number of people, which could lead to issues if an emergency were to occur. In case of an emergency, it’s crucial that patrons can easily navigate its exits. Additional emergency or back-up lights are needed in case of a power outage. Outdoor sensory lights are also encouraged to steer-away intruders during the late night or morning hours.
As a lighting manufacturer, EarthTronics develops innovative, energy efficient lighting products that provide a positive economic and environmental impact for our customers. EarthTronics works with contractors, builders and lighting distributors to provide a range of LED lighting products to best fit their applications. For more information on our products, view our product catalog or contact us, today.